The Brand

The Secret.

The skincare industry is saturated to say the least. There are a million and one products out there to consider and a million and one skincare philosophies to listen to. It’s not surprising to us that the average consumer is generally left confused about the best products to treat concerns such as hyperpigmentation. If you’re not in the know… well, it’s hard to know.

That’s exactly why The Secret Skincare was created. We listened to the wants of our patients and delivered them with the fundamentals of what they needed; a simple, yet effective, regime. No need for endless jars and tubes around the house with a variety of unfulfilled skin promises. We combine multiple, medically-proven ingredients into simple day and night formulas with the aim to create healthy skin functioning in optimal condition.

Discover the Secret


To lead the worlds luxury-prescription skincare space in all areas of science, service and results. We aim to take the current niche of the beauty industry that is prescription skincare, and turn it into the new industry norm, knowing it offers the best skin solution available to the market.


To reinvent the prescription skincare space with accessibility and simplicity for the everyday individual to experience a healthy, glowing complexion. Not only should an amazing skincare routine be simple, the process to receive it should be too. We have listened to the wants of our patients to deliver them with the fundamentals of what they need; a simple, yet effective, regime. We combine multiple medically proven ingredients into simple day and night formulas with the aim to create healthy skin functioning in optimal condition.


The Secret isn’t afraid to push the boundaries and norms of the skincare industry, especially if science shows there is a better way. What people need from their skincare is results. Science has the solution. The Secret delivers it to them.

The nature of our skincare does not allow our relationship to just simply end after a patient has received their product. Unlike any skincare company before, when you purchase our products, you are also receiving a service. Support, education and trust build the foundations of all of our patient relationships. We know it’s a journey to healthy skin and we will be with you every step of the way.

We don't need to tell you about the negative impacts over-consumption in the beauty industry has had on the environment. It is essential to us that the footprint we leave behind is a positive one, not only on the skin of our patients but on the planet. Sustainability is considered in each and every one of our decisions, from our minimalistic regimes, through to our packaging and processes.

The Story.

When Skin Clinic owner Dr Clara Hurst and General Practitioner Dr Deb Cohen-Jones met in 2018, they knew they had something special.

Introduced by mutual acquaintances, the two Perth-based cosmetic-medical professionals connected over a shared love of integrity and efficacy in the products they were prescribing to their loyal patients but saw a gap in the market for a highly effective, yet simple solution for complex cosmetic
conditions. Australia’s first prescription skincare range, The Secret Skincare, was established. 

The doctors have worked closely with real patients on their skin journeys for over 40 years between themselves; Dr Hurst in the medical cosmetic field treating patients for aesthetic cosmetic conditions such as premature ageing, melasma, acne, etc; Dr Deb as a general practitioner with complex cases such as recurrent dermatitis, hormonal acne, etc. This work deeply embedded the understanding that each patient is an individual, living different lifestyles with different skin behaviours, however, with the same underlying wants and needs from their skincare. We listened to these wants and created the fundamentals of what people needed – a skincare range and service founded on simplicity, ease and effectiveness.

They saw was a gap in the industry to curate a product that would perfectly complement its owner rather than try to squeeze them into a one size fits all formula. Prescription skincare allows just that; however, it’s usually not easily accessible for the everyday individual, with multiple referrals, long wait times and large consultation fees. The Secret Skincare answers these issues – we can customise and create bespoke formulations for the individual based on their needs and deliver them consistently outstanding results.

We officially commenced trading in early 2019 as Australia’s first prescription skincare brand and then launched our accessible online ordering model in February 2020, one week before the world went into lockdown.

Dr Clara Hurst

Dr Clara Hurst BDS graduated as a dentist from King’s College London Medical and Dental School in 2005. Her interest in cosmetic procedures and facial aesthetics led to further training and study within the field of facial rejuvenation and cosmetic enhancement procedures, including training and working as a cosmetic injector at world renowned Harley Street in London.

Clara has 14 years hands on experience in anti-wrinkle and facial sculpting treatments. As the advances in non-surgical injectable treatments continue, she regularly attends training courses and seminars to keep abreast of the latest techniques, products, procedures and trends.

Clara prides herself in achieving very natural results for her patients and believes that in most cases a conservative treatment approach is the best way to achieve her signature “untouched” and refreshed look.

Dr Deb Cohen-Jones - MBBS FRACGP

Dr Deb Cohen-Jones is a general practitioner with a special interests in cosmetic medicine, mental health, women's health and dermatology.

Dr Cohen-Jones has over 20 years of experience treating patients of all ages. Her focus lays in preventative medicine and holistic patient care, with a passion for overall patient health and wellbeing from the outside in.

Dr Cohen-Jones is also the co- creator of the highly acclaimed Secret Skincare range and is passionate about providing the most up to date effective prescription skincare to achieve maximal at home results to compliment BLANC’s in-clinic cosmetic treatments.

Your Secret Skincare journey starts here.