Brand and Marketing Coordinator (full-time position, travel may be required)

Manager: Marketing Manager

Under the management, guidance and support of the Brand and Marketing Manager, the Marketing and 

Brand Coordinator will guide the direction and implementation of a variety of marketing, communication and advertising solutions. Over any given week this role will develop, deliver and support a range of initiatives to improve the use of marketing collateral and design across The Secret Skincare and associated opportunities/partnerships. The role has autonomy and covers everything in marketing and communications.

Working closely with the Brand and Marketing, develop and implement campaign / project-based strategic marketing plans to support existing and planned business activities, design of marketing collateral and growth of the brand.

About You

You should possess a strong foundation and knowledge of marketing, brand and communication initiatives. Must have an eye for detail, a strong vision for the brand and larger business strategy. Must be a team player with a positive attitude and a hands-on approach to your work. A creative and innovative mindset is welcomed. 

• Be across the latest marketing strategies, tactics and trends
• Have strong time management and organizational skills 
• Have well-rounded communication skills and creative writing experience
• Have strong prior knowledge of the skincare industry, in particular, The Secret Skincare

Core Duties and Responsibilities 

Campaign and BAU 

• Work with external agencies, to design and implement key marketing campaigns.
• Liaise with graphic designers to coordinate dynamic campaign content. 
• Liaise with graphic designers to coordinate BAU content.  
• Perform competitive research to understand the skincare industry and competitors and incorporate findings for better campaign results
• Manage the monitoring and reporting of the campaign and advertising performance and effectiveness.
• Manage and ensure compliance with The Secret Skincare brand.
• Develop and coordinate promotions and hero campaigns, supporting wider marketing strategy 
• Plan, coordinate and market events organised by The Secret Skincare 
• Provide shadow writing and internal communications support to the organisation.
• Support The Secret’s business development and growth teams with proactive and responsive marketing strategies that assist with meeting The Secret’s business objectives.

Marketing and Public Relations

• Coordinate with Marketing, PR and Communications teams for the timely and relevant content
• Identifying and running successful beginning-to-end marketing campaigns and communication strategies 
• Identify and keep a schedule of all industry-relevant events and awards for attendance 
• Writing monthly informative blogs
• Arranging photo shoots and videography across BAU and campaign concepts 
• Creating copy for EDM, key marketing communications and messaging, as per the overarching strategy 
• Ideation and coordination of PR initiatives, if required
• Coordination and delivery of event campaigns, if required
• Updating the website when necessary
• Regular liaising and building relationships with current and potential celebrity clients
• Creating copy for media enquiries, speeches, articles, etc. 
• Identify potential influencer and ambassador opportunities.
• Facilitate all communication with influencers, ambassadors and media from TSS perspective.
• Facilitate with the PR consults regarding all negotiations and product arrangements - including active follow-up.

Digital Marketing and Social Media 

• Oversee the social media accounts for The Secret including planning, growth strategies and campaign ideation, as per the overarching business and marketing strategy. 
• Contribute with ideation for new and exciting campaigns aligned with the wider brand narrative and strategy 
• Create all social content including posts, stories, reels, videos and others for campaigns 
• Build relationships with customers, industry professionals and journalists via social media on approval from the Brand and Marketing Manager 
• Stay up-to-date with digital technology trends
• Closely monitor the skincare industry, investigating trends and potential opportunities for The Secret Skincare
• Closely monitor and engage mentions of The Secret Skincare, and any commentary around the company or founder - positive and negative (Reactive only) 
• Identify any UGC opportunities, where possible
• Identify any Influencer / model opportunities, where possible
• Identify any media opportunities, where possible
• Measure the success of every social media campaign

Brand and Project 

• Assist the Brand and Marketing Manager, providing direction and strategy for innovative product development across the skincare range.
• Identify and obtain market results, exploring innovative products for Australian and international markets
• Request and coordinate with key suppliers for quotes and samples. 
• Liaise with key suppliers for product development, aligned with the wider business strategy. 
• Ensure all product packaging adheres to manufacture and brand style guides

Administrative Duties

• Create End of Week and Monthly reporting on key areas of the marketing mix 
• Assisting with the correct implementation of policies and procedures and identifying areas of improvement to ensure efficiency within the business, where possible. 
• Ensuring the work areas are kept clean and tidy

Job requirements and qualifications

• Proven work experience as a Marketing Coordinator or similar role
• Demonstrated experience with social media content creation 
• Client and customer service experience 
• Knowledge and experience with Marketing and Communication activities, particularly social media.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other social media best practices
• Experience planning and leading community initiatives
• Ability to identify and track relevant community KPIs
• Excellent verbal communication skills
• Excellent writing skills
• Excellent multitasking skills
• Excellent interpersonal and presentations skills
• Hands-on experience with social media management
• Ability to interpret website traffic
• Knowledge of online marketing 
• Knowledge of online skincare and The Secret Skincare product suite  
• Attention to detail, critical-thinker and problem-solver
• BSc degree in Marketing or relevant field

Skills and Experience 

Qualification & Skill Requirements 

• General computer skills including good knowledge of MS office 
• Sound working knowledge of Instagram and other social media platforms 

Experience 

• Demonstrated experience with social media content creation 
• Client and customer service 
• Knowledge and experience with Marketing and Communication activities, particularly social media.

• Able to work in team-based environment 
• Strong communication and interpersonal skills 
• Advanced customer service skills
• High level of ethical behaviour at all times 

To apply, please email your cover letter and resume to operations@thesecretskincare.com.au